-- Multi-Year Commitment To United States Tennis Association Continues this Year with Activities on Arthur Ashe Kids Day, Other Events at the 2012 US Open and throughout 2013 --
-- Community-based Tennis Programs Aim to Provide Health Activities Through Tennis and Engage Diverse Populations --
HARTFORD, Conn.--(BUSINESS WIRE)--For the second year, Aetna (NYSE: AET) is sponsoring children’s activities at the US Open and is determined to deliver twice the fun as part of its three-year sponsorship agreement with the United States Tennis Association (USTA). Aetna’s sponsorship provides support for children’s activities on Arthur Ashe Kids Day on August 25; the Arthur Ashe Essay & Art Contest Luncheon on August 26; and the ICON Awards on September 4. Beyond the US Open, Aetna and the USTA will continue delivering community-based programs that bring tennis to children in urban neighborhoods nationwide.
“Working together, USTA Serves and Aetna will transform Court #6 on Arthur Ashe Kids Day into a dynamic, fun-filled, kid-zone dedicated to fitness and tennis skills, with the goal of bringing the joy of tennis to every child who attends this outstanding day of family fun,” said Floyd W. Green, III, vice president and head of Community Relations and Urban Marketing. “We are proud to be a part of this special day which honors the brilliant legacy of Arthur Ashe, who was a significant part of the Aetna community. We believe Mr. Ashe would also be pleased with the work we are doing to connect more children across the country to the sport he loved so much, through school-based tennis programs, particularly in major urban centers.”
Following his brilliant tennis career, Ashe served on the Aetna board of directors from 1982 until his death in 1993. Annually since 1994, the Aetna Voice of Conscience Awards have been presented to identify and honor people who emulate Ashe’s commitment to humanitarian ideals and who labor with little thought to their own advancement or recognition. The award was created as an expression of thanks to Ashe, who also served as chairman of the board of the Aetna Foundation, the company’s philanthropic organization.
Aetna’s three-year sponsorship agreement includes the following.
USTA Serves/Aetna Tennis Skills court
Arthur Ashe Essay & Art Contest Luncheon
Other invitees will be luminaries who represent a cross-section of achievement from the corporate, political, entertainment and social sectors and who have demonstrated a commitment to diversity and inclusion. Past attendees include former New York City Mayor David Dinkins, Pulitzer Prize-winning author Junot Díaz, actor Jeffrey Wright, baseball legend Frank Robinson and former CNN anchor Tony Harris.
Part of the program will also include a “Year in Review” of the 2011-12 Aetna ICON School Grants. These grants helped introduce tennis to diverse populations in afterschool elementary programs across the country. The grants included education and nutrition components. A second round of Aetna ICON School grantees will be announced later this year.
Aetna is one of the nation's leading diversified health care benefits companies, serving approximately 36.7 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional, voluntary and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life and disability plans, and medical management capabilities, Medicaid health care management services and health information technology services. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans, health care providers, governmental units, government-sponsored plans, labor groups and expatriates. For more information, see www.aetna.com.