Press release

Aetna Foundation Issues $4.5 Million Challenge to Accelerate Digital Health Innovation

Healthier World Innovation Challenge Will Award Up to $750,000 to Up to Six Winners to Support Health Technology for Underserved Communities

Category:

12/10/14

Dateline:

HARTFORD, Conn.

Public Company Information:

NYSE:
AET
"Now we are asking organizations to join the Aetna Foundation in creating even more positive ‘disruption’ in the status quo. The Challenge will not only award financial support, but will allow us to work hand-in-hand with organizations that are advancing creative solutions to reduce health disparities and improve health outcomes."

HARTFORD, Conn.--(BUSINESS WIRE)--The Aetna Foundation is calling on organizations to leverage technology to make an impact on health outcomes in vulnerable communities. The Foundation today announced the Healthier World Innovation Challenge, a $4.5 million initiative designed to steer digital health innovation to improve chronic health outcomes in underserved communities. Six Challenge winners will not only receive up to $750,000 each over three consecutive years, but will also have support from the Aetna Foundation and partner resources to implement their innovation. The Challenge is part of a larger, three-year digital health commitment by the Aetna Foundation to help address public health concerns. With the addition of the Challenge, the Aetna Foundation’s commitment to digital health will now total $5.7 million between 2014 and 2016.

The Healthier World Innovation Challenge comes at a critical time when technology usage is on the rise in underserved communities. Research from the Pew Research Center shows that 84 percent of low-income adults have a mobile phone and one in three mobile phone owners have used their phone to look up health information.

Just as technology use continues to rapidly increase in underserved communities, there is also an increase in the urgent public health need to address chronic illnesses, such as diabetes, heart disease and stroke. According to the CDC, heart disease and diabetes are two of the top 10 leading causes of death among African Americans, and Hispanics/Latinos are at a 66 percent higher risk for diabetes compared to non-Hispanic white Americans.

“We’ve seen the difference health technology can make among individuals and communities. It’s a proven way to build healthier communities and empower people to take charge of their own health,” said Garth Graham, M.D., MPH, president of the Aetna Foundation. “Now we are asking organizations to join the Aetna Foundation in creating even more positive ‘disruption’ in the status quo. The Challenge will not only award financial support, but will allow us to work hand-in-hand with organizations that are advancing creative solutions to reduce health disparities and improve health outcomes.”

All non-profit and community organizations with 501(c)(3) status and state and local government agencies are eligible to enter the Healthier World Innovation Challenge. Letters of inquiry must be submitted between Jan. 5 and Feb. 16, 2015. Organizations selected to submit a full proposal will be notified on March 20. Organizations interested in entering the challenge can review further details here.

To ensure that Aetna Foundation-funded digital health programs are effective in improving the overall health and well-being of vulnerable and minority communities, all organizations the Foundation supports must meet strong evidence-based criteria. These criteria include sustainable projects that can demonstrate scalability; projects that have the potential for positive societal impact; digital health programs that leverage available evidence such as population health data or health care data; and digital health support built on a strong foundation of behavioral or applicable theory and grounded in research.

About the Aetna Foundation
The Aetna Foundation, Inc. is the independent charitable and philanthropic arm of Aetna Inc. (NYSE: AET). Since 1980, Aetna and the Aetna Foundation have contributed more than $445 million in grants and sponsorships. As a national health foundation, we promote wellness, health, and access to high-quality health care for everyone. This work is enhanced by the time and commitment of Aetna employees, who have volunteered 3.4 million hours since 2003. For more information, visit www.aetnafoundation.org.

Multimedia Files:

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Aetna Foundation Issues $4.5 Million Challenge to Accelerate Digital Health Innovation (Graphic: Business Wire)
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Contact:

Aetna Foundation Media Contact:
Elizabeth Sell, 215-380-1691
selle@aetna.com
or
BRG Communications Media Contact:
Maureen Salazar, 703-739-8366
msalazar@brgcommunications.com